Creating a brand of a new level for a developer company
Positioning, slogan and dynamic brand identity for a developer which grows beyond itself
We were to highlight key benefits of a property developer: trendy smart approach to building housing complexes of business and comfort classes as well as good taste and style. Rapid pace of constructing.
Company positioning stems from pragmatic perfectionism. Perfection means the attitude to business, attention to details and respect for client. Being practical helps to separate important things from less significant ones and to optimize costs, while maximizing the outcome.
We decided to build branding of different housing complexes around the brand of the company, helping to improve brand recognition and trust. The logo allows transformation. We managed to separate different products ad at the same time to keep style integrity.
Brand was successfully launched. Its visual identity is widely used in all communication channels.