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The campaign was devoted to the launch of the newspaper in a new compact A3 format. The task was to promote the new paper version format.
The daily audience of the paper version increased by 18%.
Soglasie Insurance – Advertising campaign
Documentary-animated series in support of the new positioning "Trust matters," which raised the topic of trust in society.
Vedomosti – Advertising campaign
At the moment of the rise of protest sentiments in Russia, we proposed to the newspaper for the first time in its history express its political and civil position
Borjomi – Advertising campaign
International advertising campaign became the first significant campaign after the brand’s comeback to Russia
Alfa Bank – Advertising campaign
After 7 years of keeping silence, Alfa-Bank came up with an ambitious campaign, based on “Honest Private Bank” positioning, put forward by our agency.
Russkiy sahar – Integrated advertising campaign
For the first time in Russia we created positioning and held a huge communication campaign for such a basic product as sugar
Shokoladnica – Coffee subscription campaign
Ads on the light boxes outside the coffee houses increased brand recognition, contributed to brand image and brand loyalty.
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