Chain of perfumery and makeup shops Ile de Beaute (LVMH group) has been redesigned for the first time in 10 years
Logo was created by a famous Russian designer Andrey Logvin. We were to develop corporate identity and brand-book, to refresh the retail-design.
In the color scheme we accentuated the combination of corporate colors - black, white and burgundy. These colors symbolize versatility of the chain. Black means nobility, stability, infinity. White means purity, openness and care. Burgundy means consistency, creativity and search.
We created a detailed brand-book. It includes design policy relating to all brand communication channels.