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ILE DE BEAUTE
Perfumery shop chain rebranding


Chain of perfumery and makeup shops Ile de Beaute (LVMH group) has been redesigned for the first time in 10 years


Task
Logo was created by a famous Russian designer Andrey Logvin. We were to develop corporate identity and brand-book, to refresh the retail-design.

Process
In the color scheme we accentuated the combination of corporate colors - black, white and burgundy. These colors symbolize versatility of the chain. Black means nobility, stability, infinity. White means purity, openness and care. Burgundy means consistency, creativity and search.

Result
We created a detailed brand-book. It includes design policy relating to all brand communication channels.
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