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EL FRESCO
Alcon. Image Campaign

Task
Young Russian brand El Fresco has many strong competitors among non-alcoholic sweet beverages such as Laimon Fresh, Fanta and Coca-Cola. The task was to become brighter and more recognizable. We choose freshness to be our communication territory.


Process
The commercial tells us a story of seduction which takes place in an ordinary bar with an ordinary barman and an incredibly beautiful girl. The story is settled around the bottle of a beverage.

You know that the actress is a kindergarten teacher, don't you? We hope that the kids she is taking care of won't see this ad until they are 18.
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