© 2016 Your company
BURGER
KING
Advertising campaign

This campaign was the beginning of the notoriously ambitious advertising policy of Burger King against its competitors

Task
The task was quite obvious – to tease the main competitor in Whopper advertisement, as much as the Advertising Act allows.

Result
Most of the TV channels refused to broadcast the ad due to fear of loosing M - a huge advertiser. But it sparked the viral effect and the commercial immediately got millions of online views.
Другие проекты