© 2016 Your company
Advertising campaign

It was 2009, the very peak of the financial crisis. In these times of recession, many banks were cheating their clients by retroactive amendments to agreement conditions. After 7 years of keeping silence, Alfa-Bank came up with an ambitious campaign, based on "Honest Private Bank" positioning, put forward by our agency.

To develop positioning and a communication campaign aimed at making a better image of the bank, to attract new clients and to keep existing ones.

Alfa-Bank is a strong and unique brand, and the times are challenging. So we developed a communication platform "Being honest is profitable", as well as a number of creative solutions for a TV campaign and outdoor ads.

The campaign sparked large public response, radio and Internet citing. The phrase "Being honest is profitable" became a popular saying. The number of bank's clients (physical persons) increased by 9%. The campaign was awarded Grand Prix at Moscow International Advertising Festival.
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