© 2016 Your company
ACTIMEL
Danone. Viral advertising campaign

A unique example of such an unorthodox approach in the history of the most conservative company in Europe


Task
To stop summer decline in sales

Solution
We found a new insight, new target audience, new platform and a new consumption situation.
Result
This project is a paradigmatic example of viral campaigns, holding a dozen of Runet records, nominee for a Cannes Lion in 5 nominations.
Sales increased by 14%.

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